Movies Download News! Blockbuster, Inc., features a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers wish to download movies, they can; but they are able to only take action in Blockbuster stores.
The move, announced yesterday, is an element of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company containing tried repeatedly to stop Internet-based rival Netflix from enroaching on its business, has was fighting a losing battle. As consumers gone to live in renting movies through the Internet and achieving them delivered within the mail, Blockbuster was expected to close a lot of its brick-and-mortar stores. However, even its online rental branch, which was meant to undertake Netflix on its own turf, never became as big and profitable since the retailer hoped.
The download plan is actually kind of strange. According to Blockbuster's CEO's announcement at the corporate meeting, Blockbuster is going to be setting up kiosks in a very select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players made by Archos. The catch, of course, is always that consumers should not only own an Archos-manufacturerd portable movie player, and often will also still must drive to some physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a show library online, request a movie, and also have it brought to their door (often by the next day). Blockbuster's move can also be hardly revolutionary when compared to initiatives by Netflix to allow customers download and stream movies with their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of these Apple TV box similar privileges: Movies can be searched, rented and watched within minutes just by using a wireless Internet connection and also the Apple TV hardware connected with their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies happen to be offering video at will for years.
With such competition, it really is hard to understand why consumers will want to drive to some neighborhood Blockbuster in order to download a show onto a film player that they can have to buy independently.
One way Blockbuster might make this plan more successful is if they showed the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can suppose that a kiosk than enable you to plug your iPod into and download a show immediately might have potential. At the same time, Apple has long offered this particular service through iTunes through the comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will state if the new Blockbuster movie download kiosks will be attractive enough to lure consumers into driving to their neighborhood Blockbuster store as opposed to using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously includes a long way to attend beat Netflix in the movie rental business.
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